Whether shared bikes, shared e-scooters, shared e-bikes, shared e-microcars, or any other innovative vehicle that emerges, we offer transport with the following characteristics:
• Any point to any point travel
• Small footprint vehicles
• Clean, sustainably powered, efficient
• Limited speed
• Fun travel — everyone knows bikes, but try an e-scooter!
• Active travel — maximising the opportunity of bikes for all
• Safe travel — for everyone, users and pedestrians
• The right vehicle type for the right time, at far lower cost than owning a car
We are local. We care about the UK's local communities. We want to make them better connected, to improve the liveability of our towns and cities for all. We also understand local governments, their challenges, and their priorities.
Our approach is building a shared transport service that integrates well with local areas, working closely with local councils, addressing residents' and councils' needs. We believe that executed well, done in true partnership with local authorities, shared transport will reach critical mass.
What have you learnt that others will find most useful?
- For real change to happen, we need an integrated approach. Our team looks closely at each area to figure out the best locations for scooter docks and how we can improve existing local issues. Ginger's scooters will stop if someone starts to ride them in a pedestrianised area, or other no-go zone. This keeps everyone safe and works with the existing features of the town.
- Partnership is vital. Ginger works closely with Local Authorities and the community to make sustainable transport work for everyone.
Read more: https://www.ginger.town/