TRAID tackles the negative social and environmental impacts of producing, consuming and wasting clothes. The charity focuses on encouraging our use of second-hand clothes; providing people with reuse services to stop wearable clothes being thrown away; and putting wearable clothes back into use in their charity shops around London.
Education programmes and campaigns run by TRAID raise further awareness of the negative socio-environmental impacts of clothes and aim to persuade and inspire people, businesses and policy makers to take action to keep clothes in use for longer. These campaigns include wearing more second-hand rather than new, passing on unworn clothes for someone else to use, buying less and/or better quality, caring for and repairing clothes.
TRAID also helps with funding and support for global projects to establish more sustainable production and safer fairer conditions for people working in the supply chains making clothes abroad that are purchased in the UK – from supporting organic cotton production to stopping child and bonded labour.
Photograph: TRAID; Leigh McAlea
Useful learnings from TRAID
Educating people on how to improve their usage of a garment improves its durability and prolongs its useful life, with the added benefit of lowering its overall carbon footprint.
Textile waste is a complex problem. However, making better use of existing garments and putting unworn clothes back into use is something simple that individuals can do and that communities can get behind.
Sustainable fashion teaches us how to love our clothes again, recognising that there is a story and lifecycle behind each finished piece of clothing. In this way, buying decisions can be reframed in a positive light and not as an inconsequential part of a modern lifestyle that changes with every season.
- Source clothes in more socially beneficial ways
- Reduce consumption of new clothes
- Reduce the overuse of increasingly scarce natural resources
- Reduce waste and carbon emissions