KAP's story
Kids Against Plastic (KAP) is youth-run, youth-focused charity which aims to help young people and big kids (adults!) learn about environmental issues, such as plastic pollution and the climate crisis.
Sisters Amy and Ella founded KAP in 2016 to empower other young people to have the courage to take climate action. What began as a small social action campaign has grown into a movement of young people around the world.
Both founders are passionate environmentalists. CEO, Chief Empowerment Officer and Co-founder Amy started her action against plastic waste at 12 years old and Co-founder Ella is a campaigner for the reduction of plastic pollution in our oceans and waterways, having started her activism journey at 10 years old. She is an animal lover and seeing the horrific pictures of animals entangled in plastic is one of her key motivations for tackling plastic waste.
KAP now runs various programmes and initiatives. The KAP Club has a membership of over 280 young people, who share their passion for bringing about positive environmental change. This club is a platform for aspiring changemakers to use their learnings to take their own environmental action and start their own youth campaigns. This includes the KAPtat and 1 Million Pick-Up initiatives, which are run by the KAP Club members and supported by KAP.
KAP also have a Plastic Clever Scheme, which aims to foster a smarted approach to single-use plastic usage. So far, this scheme has engaged over 1800 schools, as well as cafes, businesses, festivals and more sectors. In addition, with their family Amy and Ella have picked up over 100,000 pieces of plastic litter. They have also developed a litter logging app with 'Esri' to track and calculate KAP'S global plastic litter collections.
Since the beginning of KAP, Amy and Ella have spoken at all three parliaments in the UK, at TEDx Exeter and TEDx Geneva, and addressed the United Nations youth summits. Their work has been recognised with the Prime Minister's Points of Light Award, the Pride of Britain 2021 Green Champion Award, and a British Empire Medal (BEM) as part of the Queen's New Year Honours list.
Useful learnings from KAP
Encourage others to make a difference and start their net zero journey.
KAP's metrics
Community engagement.
