AdesignStorie

1,000
Est. number of people
who benefit directly

Our story

After graduating in interior design from DJCAD, I pursued a career in interior design where I witnessed firsthand the substantial environmental impact caused by interior design practices, leading to alarming volumes of wastage.

In the UK alone, a staggering "22 million pieces of furniture are discarded each year," as reported by The North London Waste Authority. Furthermore, the built environment is directly responsible for a significant "25% of the UK's carbon emissions," as highlighted by the UK Green Building Council.

Given the escalating climate emergency and the pivotal role of design in addressing this crisis, I felt compelled to prioritize sustainability in my interior design process. To deepen my understanding, I engaged in volunteer work and completed courses in natural building and permaculture.

Subsequently, I took on the role of Chapter Lead for Climate Designers UK, an organization empowering designers to take climate action.

This ultimately led me to set up AdesignStorie, which has allowed me to continuously expand my knowledge and implement sustainable practices.

I was grateful that a recent project collaboration was longlisted for Dezeen's Sustainable Interior Design Awards 2022.

I have since spoken at sustainable design events and conducted eco-design workshops at Design for Planet, Grand Designs Live, and IKEA.

I am committed to continuously developing my practices in sustainable design. My ultimate goal is to establish eco-design as the natural and preferred choice. I firmly believe that the spaces we inhabit should be conducive to our well-being and should promote sustainability for the betterment of people and our planet.

Our advice

Identifying Sustainable Materials and Suppliers:
For sustainable furnishings, finishes, and products.

Our metrics

Our design approach significantly reduces waste -
We combine reclaimed and innovative circular materials to create low-impact beautiful spaces.

Our mission is to maximise the lifespan of the interior design by avoiding the temptation to follow trends, instead selecting high-quality, fit-for-purpose natural materials that are easy to maintain.
Share this initiative
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