Carbon Offsets: What Is Carbon Offsetting and How It Works

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Greenwood staff planting trees at Bentinck South pit tip.

Carbon offsetting is the practice of funding projects that remove or avoid greenhouse gas emissions in order to balance out your own. This might mean paying for tree planting after a flight or supporting renewable energy projects to match the emissions from running a business. It is used by companies, travellers, and individuals who want to address the emissions they cannot yet eliminate.

What Is Carbon Offsetting?

Carbon offsetting means compensating for emissions by supporting projects that reduce or capture an equivalent amount of carbon dioxide or other greenhouse gases.

This does not erase the original emissions but balances them elsewhere. For example, a company might invest in a wind farm or a household might pay for peatland restoration after using a footprint calculator.

Carbon Offset Meaning in the UK Context

In the UK, carbon offsetting is used in both corporate schemes and voluntary consumer programmes. Businesses may include it in sustainability strategies, while individuals can choose to offset emissions from travel, home energy, or daily life. Domestic offset projects include reforestation, renewable energy, and habitat restoration.

How Do Carbon Offsets Work?

The process begins by measuring emissions, usually in tonnes of carbon dioxide equivalent. Next, you purchase verified carbon credits, with each credit representing one tonne of emissions avoided or removed. The funds go directly to projects that deliver the agreed reductions or removals.

Types of Carbon Offset Projects

Offset Providers and Standards

Not all offset providers offer the same quality. Some companies claim to be carbon neutral or to make products “green” by promising to plant trees without reducing their own emissions or reporting them publicly. This can be a form of greenwashing. Tree planting schemes can be valuable, but only if the forests are permanent, well managed, and planted with the right species in the right places.

Before buying offsets, check that projects are certified by independent, internationally recognised standards such as The Gold Standard. This ensures projects are transparent, measurable, permanent, and take nature and community benefits into account.

Do Carbon Offsets Really Work?

Carbon offsets can work when they are high quality and used within a wider strategy that puts emission cuts first. The WWF recommends following a clear hierarchy: avoid emissions where possible, reduce what you cannot avoid, substitute fossil fuels with renewable energy, and only then offset what remains. This approach ensures that offsetting is targeted at truly unavoidable emissions rather than used as a substitute for action.

While concerns such as double counting, lack of permanence, and greenwashing are valid, well verified projects can deliver climate benefits and often provide additional gains such as biodiversity protection or support for local communities.

When to Use Carbon Offsetting

Offsetting works best when you have already reduced emissions as much as possible. It can be a temporary step while moving towards longer term sustainability goals or for activities that are currently hard to decarbonise, such as long haul flights or some industrial processes.

Frequently Asked Questions

What exactly is a carbon offset?

A carbon offset is a unit that represents the removal or avoidance of one tonne of greenhouse gases. It is purchased to counterbalance emissions you cannot eliminate.

What kinds of projects qualify as carbon offsets?

Qualifying projects include reforestation, peatland restoration, renewable energy development, methane capture, and community initiatives such as clean cooking solutions. To be credible, they must be verified by recognised standards.

How do I know if an offset is high quality?

Look for independent certification, such as The Gold Standard, and check whether the project is permanent, measurable, and delivers benefits beyond carbon reduction, such as biodiversity protection or community support.

Why do some experts say offsetting should be the last step?

Offsetting works best after you have avoided, reduced, and substituted emissions where possible. Using it as a substitute for real cuts can result in greenwashing and less effective climate action.

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