Meet The Team

Our Advisors

Zarina Ahmad Advocate for climate justice

Zarina has played a leading role in Scotland supporting 150 BAME projects to apply successfully to the Scottish Climate Challenge Fund and actively connecting community groups with the nation’s government addressing climate justice and race equality. She has recently embarked on a PhD focused on sustainable behaviours within migrant communities in the UK.

Sonya Bedford Partner, Stephens Scown

Sonya heads up the legal firm’s Renewable Energy team, sits on the board of five community energy groups, is a non-executive director of Regen and is also a Trustee of the Centre for Alternative Technology (CAT). She is one of the founders of the innovative and ambitious Zero Carbon Wedmore group and was awarded an MBE for services to community energy.

Zunaira Malik Action for Conservation

Zunaira is an educator and campaigner who helps empower young people to become the next generation of conservationists and environmental activists through school workshops, nature camps and mentoring, and has worked previously with Sustrans, Keep Britain Tidy and the National Trust. She has run workshops for different ages in the Muslim community and raised awareness on the importance of environmental issues on various platforms, including TV and radio.

Prof. Ian Thomson Director Lloyds Banking Group Centre for Responsible Business

Ian oversees projects that inform the development of responsible business policy and practice, from citizen accounting to carbon accountability. His other roles include Chair of the international Centre for Social and Environmental Accounting Research (CSEAR) network. Prior to becoming Director of CRB, Ian was Professor of Accounting & Sustainability at Birmingham Business School.

Our Team

Heather Allen Co-founder

Former Chief Marketing Officer of Reckitt Benckiser PLC. Heather has tremendous insights on changing behaviour, from supply chains to shopping routines to environmental impact. Currently spends her time on environment and wellness ventures.

Riccardo Casale Co-founder

An entrepreneur who has successfully taken three technology-related ventures from concept to market. Ric is enthusiastic about disruptive innovation for social and environmental good. Author of Civic Revolution. A Citizen's Guide

Andy Knott Co-founder

Previously co-founder of Hedron, a pioneering change management consultancy.  Andy has advised top UK companies on the human dimensions of designing and implementing radical change programmes, to achieve lasting shifts in attitudes and behaviours.

Arun Rajput Social Media

Worked freelance with various companies across different industries, helping to develop and manage their social presence. Arun is analytical and thoughtful in contributing to the climate of opinion and engaging different people in carbon zero conversations.

Isabelle Sparrow Chief Storyteller

Communications specialist who has worked across the charity sector (Raleigh International, Fauna & Flora International, BHF) and public sector. Isabelle brings a passion for storytelling and connecting audiences with purpose-led causes.

Ellie Ellwood Story Research

Project manager whose previous roles include working for Oxford City Council on green space development, BBO Wildlife Trust on the Ox-Cam Growth Arc and the Environment Trust on inclusive opportunities for people with disabilities. Ellie is an energic person who is driven by environmental action of all kinds.

Our Friends

We are particularly grateful to the following organisations for their ongoing support and advice:

Climate Action
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University of Birmingham

We are delighted to have been granted .eco for our Carbon Copy web address. It is a trusted symbol that helps identify those who are working towards a sustainable future and is backed by Conservation International, WWF and UN Global Compact.

Our Story

The idea of Carbon Copy grew from lots of conversations with different people and from research for Civic Revolution, a book about the power we all have to reinvent the place where we live and create a more sustainable future. You inspired us. We want to tell your stories about taking local climate action, each one individually brilliant, and help people learn faster from one another.

We set up Carbon Copy as a non-political charity. There is plenty of room for politicians to show great leadership, but climate action is a much broader, collective endeavour. There is plenty of room to make a profit in a carbon zero economy, but profit alone is not the motive for this great transformation. There is plenty of room for social and economic change, but not without climate justice.

Carbon Copy is just getting started, building on the momentum created by hundreds of local councils and community groups across the UK who have declared a climate emergency. Our aim is for you to share more practical insights on how things get done. For you to copy and adapt what’s working. It’s not a competition. We all need to change to reach carbon zero sooner.