We have completely rewired the way we do brand strategy and comms to put sustainability at the core of our thinking – it's no longer just an add-on, it’s a very clear focus. This means that whoever we work with, whatever their industry, how they manage their carbon and the way they are approaching carbon reduction is at the heart of what we do.
One of the big things we're talking to our clients about is the business case for change. Because there is a really clear business case for embedding sustainability throughout your operations and reducing carbon; you're going to reduce costs and you're also going to attract customers who have sustainability as a key element of their buying decision.
Just start. It can be overwhelming at first but if you break the process down into smaller chunks it becomes much easier.